workshops work
Welcome to “workshops work,” the podcast that transforms how professionals engage, inspire, and lead groups. Ranked among the top 5% most popular podcasts globally, it is hosted by Dr Myriam Hadnes, a behavioural economist and facilitation expert. Each episode delves into the techniques and mindsets that make workshops truly impactful.
Join us every week as we sit down with world-renowned facilitators and uncover their secrets to creating psychological safety, fostering collaboration, and sparking innovation. Whether you’re a Facilitator, L&D professional, HR leader, manager, coach or trainer, you’ll find practical tips, inspiring stories, and actionable insights to elevate your group dynamics.
From navigating conflict to unlocking creativity, “workshops work” blends theory with practice, ensuring you walk away with tools you can immediately apply. Dr Myriam Hadnes doesn’t just interview; she facilitates enriching conversations that shift perspectives and deepen understanding.
Subscribe now to change the world, one workshop at a time.
workshops work
293 - Facilitation as Salesmanship: Building Trust and Buy-In with Alan Versteeg
Are facilitators just salespeople in disguise? We’re not on commission, we’re not driven by a desired outcome, we don’t have a product, and nor are we in a numbers game… and yet, the longer I spoke to Alan Versteeg this week, the more I realised just how much we have in common.
And if you still don’t believe me, Alan is here to change your mind - after all, this is where he shines! Alan has been selling perspectives to people for many, many years, inviting them in to realise new ideas - rather like that of a facilitator.
Learn how Alan masters the influence of persuasion, how he’s perfected the art of authenticity to build trust, and why he believes the buy-in of a group is actually your secret sales pitch.
Find out about:
- The intersection of facilitation and sales: from trust to perception and psychology
- Alan’s 26-year sales experience in selling perspectives
- Why leaders need to master buy-in if they are to inspire new perspectives
- The importance of appealing to someone’s values - not their ideals
- The 6 Ps of persuasion
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And download the free 1-page summary, so you can always have the key points of this episode to hand.
Links:
Watch the video recording of this episode on YouTube.
Connect to Alan Versteeg:
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https://workshops.work/podcast
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