Unprofessionalism

019 - How to Find Your Real Voice Again with Cathey Armillas

Dr Myriam Hadnes

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0:00 | 42:16

Cathey Armillas built her career the way most people are told not to. She doesn't separate what she loves from what she sells. Her sneaker collection became a filter for clients. Her obsession with waterfalls became a corporate training product. Her decades as a competitive softball pitcher became her coaching methodology. Her background in marketing psychology became her speaking framework.

She coaches TED speakers and executives to do the same. To stop becoming a flatter version of themselves the moment they walk into a professional space, and to trust that what makes them recognisable outside of work is exactly what will make them land inside it.

She has a name for what happens when people don’t believe who they are is enough: voice masking. Her argument is that the moment an audience senses someone performing instead of connecting, they stop listening. Not consciously. Viscerally. And no amount of memorisation fixes that.

We talked about the wall we are told to build between our personal and professional lives, and why Cathey's career is a case for replacing the bricks with glass so you can see what's on the other side and decide what's worth bringing through.

Links to learn more about Cathey Armillas:

Website

LinkedIn

Speaker Skills Academy

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